Wedding Stationery 101

When it comes to wedding stationery there are so many designs and styles to choose from, and it’s important to get it right as it’s the first impression you give your guests about what to expect at your wedding. We spoke with Pinnacle Stationery owner Fiona Pinney for some expert insights into getting your wedding stationery perfect.

What inspired you to create Pinnacle Stationery?
I started my career as a graphic designer helping businesses with their branding and marketing materials. Not long after I started to dabble in the world of wedding stationery and this is when Pinnacle Stationery was born. The very first wedding invitation I designed was actually my own! I’ve always been obsessed with stylish stationery (such as Kikki K, one of my faves) so this only seemed like a natural progression. I love the freedom and hands on creativity that it brings to my everyday workload. I know that planning a wedding is pretty overwhelming and can be stressful for some, so I really try to take the stress away from my customers and make the whole stationery process as easy as possible.

What new trends have you seen coming through for wedding stationery?
Rustic chic and modern vintage styles are definitely popular at the moment, as well as minimalistic and floral. Recycled and textured card stocks are very on trend, though I’ve noticed customers still like the pearlised look as it adds a touch of elegance to the overall stationery suite.

What should brides and grooms keep in mind when choosing their wedding stationery?
Invitations usually set the tone for a wedding, so matching the style of the stationery to the style of the wedding is a good idea. For example, if it’s a country or garden style wedding, aim for something rustic or floral. If it’s an ultra-modern glamour wedding, then aim for something fancy with a touch of shimmer. There are so many beautiful designs to choose from, so it’s best to lock in a style and stick to it; it’s easy to get distracted! Something else to keep in mind, the size of the invitation can affect the postage price, so it’s handy to check this before ordering the invitations. And lastly, I always recommend ordering an additional 5-10% blank invitations to have as spares, and sometimes adjusting the RSVP date on these spares will allow for more time to RSVP.

What are the differences between stationery options you offer?
Along with invitations, I also design all the additional insert cards (RSVP, wishing well, map/directions, etc.), order of service/church booklets, place cards, table numbers, menus, seating charts, bonboniere tags or stickers, even thank you cards. All invitations come with complimentary guest name personalisation and plain white envelopes (premium coloured or textured envelopes are also available). I can also print guest names and addresses directly onto the envelopes to take the hassle out of my customers trying to do it themselves. Along with the online collection, I also love creating custom designs for couples who want a more personalised look.

What does a customer wedding stationery process look like for the bride and groom to be?
Organising invitations should be done around 6 months before the wedding, with the aim to send them out 2-3 months prior (earlier if it’s a destination wedding). Firstly couples need to decide on the style of invitations they need (Pinterest and Instagram are great sources for inspiration!). Then obviously they would choose some design options and source some pricing. Once decided, it’s always good to view a sample from the stationery supplier so you can see what the invitation looks like in real life (not just on screen). Invitation wording and guest lists then need to be provided, and usually the stationery supplier will supply a proof for the couple to check before anything is printed. (Check the proof carefully – often it’s the simple details that couples will overlook!).   

What inspires you?
Everyday life! Fashion, artisan markets, magazines, blogs. It’s important for me to keep up with wedding trends and themes, as couples will 99% of the time want their stationery to match the style of their wedding.

What brings the most joy to your work?
Hearing from my customers how happy they are with their invitations and the amazing feedback they get from their friends and family. It’s so rewarding to know that my work is appreciated. Honestly the best feeling ever!